Bonner Online-Bibliographie zur Comicforschung
Haskins, Jack B. und Robert L. Jones: "Trends in Newspaper Reading. Comic Strips, 1949–54." In: Journalism & Mass Communication Quarterly 32.4 (1955), S. 422–433.
|Resource type: Journal Article
BibTeX citation key: Haskins1955
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Keywords: Empirie, Rezeption, Statistik, USA, Zeitungsstrip
Creators: Haskins, Jones
Collection: Journalism & Mass Communication Quarterly
Six years of readership research in Minneapolis since the advent of TV reveal that reading of comics in the morning paper has remained relatively stable, while in the afternoon it has declined slightly and has moved toward greater selectivity. The possible effects of smaller-sized strips also are examined.
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