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Oppolzer, Markus: "Reaching an audience. The publication history of David Hine’s Strange Embrace." In: Journal of Graphic Novels and Comics 7.3 (2016), S. 268–282. 
Resource type: Journal Article
Languages: englisch
Peer reviewed
DOI: 10.1080/21504857.2016.1199464
BibTeX citation key: Oppolzer2016
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Categories: General
Keywords: "Strange Embrace", Digitalisierung, Großbritannien, Hine. David, Horrorcomic, Materialität, Produktion
Creators: Oppolzer
Collection: Journal of Graphic Novels and Comics
Abstract
The publication history of David Hine’s Strange Embrace, which spans more than two decades by now, provides an interesting mirror of recent developments in the comics industry, most importantly the move to digital releases. This remediation had a significant impact on the comic’s mediality and materiality, such as the multi-touch interface of smartphones and tablets allowing for several ways to navigate between, as well as within, the comic’s pages. However, the third print edition, which added full colour, improved lettering, and a host of bonus features, can already be considered as a redesign of the book. This article sets out to relate the changes across the various editions of Strange Embrace to marketing considerations, reading them as attempts to sell Hine’s work as an idiosyncratic art comic in the early 1990s, a mainstream comic in the late 2000s, and, finally, a sophisticated graphic novel for connoisseurs of comics in 2014.
  
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