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Freeman, Matthew: Historicising Transmedia Storytelling. Early Twentieth-Century Transmedia Story Worlds. (Routledge Research in Cultural and Media Studies, 99.) London, New York: Routledge, 2017. (210 S.) 
Resource type: Book
Languages: englisch
ID no. (ISBN etc.): 978-1-138-21769-0
BibTeX citation key: Freeman2017
View all bibliographic details
Categories: General
Keywords: "Superman", "The Wonderful Wizard of Oz", Baum. L. Frank, Intermedialität, Narratologie, Superheld, USA, Zeitungsstrip
Creators: Freeman
Publisher: Routledge (London, New York)
Abstract
Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital media landscape—this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge, thereby providing a valuable contribution to the growing field of transmedia studies as well as to understandings of media convergence, popular culture, and historical media industries.

Table of Contents

Acknowledgments (ix)

Introduction: Why Historicise? (1)

Part I: Defining Transmedia History
1. Characterising Transmedia Storytelling: Character-Building, World-Building, Authorship (21)
2. Contextualising Transmedia Storytelling: Industrialisation, Consumer Culture, Media Regulation (43)

Part II: Exploring Transmedia History
3. 1900–1918, From Fin-de-siècle to Fairy-Worlds: L. Frank Baum, the Land of Oz & Advertising (69)
4. 1918–1938, From Fairy-Worlds to Jungles: Edgar Rice Burroughs Inc., Tarzan & Corporate Authorship (108)
5. 1938–1958, From Jungles to Krypton: DC Comics, Superman & Industry Partnerships (145)

Conclusion: Cross the Shifting Sands (189)

Index (207)


  
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