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Scolari, Carlos: "Don Quixote of La Mancha. Transmedia Storytelling in the Grey Zone." In: International Journal of Communication 82382–2405, <> (7. Sept. 2017) 
Added by: joachim (07 Sep 2017 13:11:30 Europe/Berlin)   Last edited by: joachim (07 Sep 2017 13:12:49 Europe/Berlin)
Resource type: Web Article
Languages: englisch
Peer reviewed
BibTeX citation key: Scolari2014a
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Categories: General
Keywords: Adaption, Cervantes. Miguel de, Frühformen des Comics, Literatur, Spanien
Creators: Scolari
Collection: International Journal of Communication
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Views index: 3%
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Attachments   URLs ... /article/view/2576
Transmedia storytelling is one of the most interesting phenomena emerging from the contemporary media ecology. In this article, the focus moves from contemporary transmedia productions to a literary classic: The Ingenious Gentleman Don Quixote of La Mancha, written by Miguel de Cervantes from 1605–1615). Inspired by the conceptions of Henry Jenkins and Jesús Martín-Barbero, this article first reflects on the relationships between participatory culture, the media industry, and popular cultures; second, the article analyses from a narratological perspective a corpus of productions published between the 19th and 20th centuries in Spain that expanded the narrative universe of Cervantes’ masterpiece. The research specifically focuses on the auques, a series of peripheral graphic productions situated in a grey zone between Cervantes’ official narrative (the canon) and user-generated content (the fandom).
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