Bonner Online-Bibliographie zur Comicforschung

WIKINDX Resources

Freeman, Matthew und Charlotte Taylor-Ashfield: "‘I read comics from a feministic point of view’. Conceptualizing the Transmedia Ethos of the Captain Marvel Fan Community." In: Journal of Fandom Studies 5.3 (2017), S. 317–335. 
Added by: joachim (13 Apr 2018 12:52:42 UTC)    (13 Apr 2018 12:52:42 UTC)
Resource type: Journal Article
Languages: englisch
Peer reviewed
DOI: 10.1386/jfs.5.3.317_1
BibTeX citation key: Freeman2017a
Email resource to friend
View all bibliographic details
Categories: General
Keywords: "Captain Marvel", Empirie, Fankultur, Gender, Intermedialität, Superheld, USA
Creators: Freeman, Taylor-Ashfield
Collection: Journal of Fandom Studies
Views: 10/10
Views index: 36%
Popularity index: 9%
Abstract
The contemporary media industries may be thinking transmedially so to engage their audiences across multiple platforms, but it is not enough to assume that the creation of a coherent brand, narrative or storyworld is enough to explain the specificities and the reasons for why audiences choose (or choose not) to engage in transmedia activities. This article argues for the need to analyse the behaviours and motivations of a media-crossing audience according to a more fluid, ephemeral and value-laden transmedia ethos. Specifically, this article uses Captain Marvel – alongside a wide-scale online survey made up of over 200 of the character’s fans – as a case study for examining the politics of transmediality, demonstrating how the migration of the Captain Marvel fan base across multiple platforms and iterations of the character is based not on the lure of interconnected storytelling or world building, but is rather built up of a much more layered transmedia ethos based on feminism, alternativism and a digi-gratis economy.
  
wikindx 5.2.2 ©2018 | Total resources: 11168 | Username: -- | Bibliography: WIKINDX Master Bibliography | Style: Comicforschung-Bibliographie Stil (CFB) | Database queries: 56 | DB execution: 0.23282 secs | Script execution: 0.24830 secs