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Wasko, Janet: Understanding Disney. The Manufacture of Fantasy. Cambridge: Polity, 2001. (261 S.) 
Resource type: Book
Languages: englisch
ID no. (ISBN etc.): 9780745614847
BibTeX citation key: Wasko2001
View all bibliographic details
Categories: General
Keywords: Animation, Disney, Randformen des Comics, USA
Creators: Wasko
Publisher: Polity (Cambridge)
Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults?
In this major new book, Janet Wasko examines the processes by which the Disney company – one of the largest media and entertainment corporations in the world – manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disney’s classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time.

Table of Contents

Preface and Acknowledgments (vii)

1. Introducing the Disney Universe (1)
2. Disney History(ies) (6)
3. The Disney Empire (28)
4. Corporate Disney in Action (70)
5. Analyzing the World According to Disney (108)
6. Dissecting Disney’s Worlds (153)
7. Disney and the World (183)
8. Living Happily Ever After? (219)

Notes (226)
Index (257)

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