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Yu, Han: The Other Kind of Funnies. Comics in Technical Communication. (Baywood’s Technical Communications Series.) Amityville: Baywood, 2015. (275 S.) 
Added by: joachim (05 Dec 2018 13:13:47 Europe/Berlin)   Last edited by: joachim (05 Dec 2018 14:29:09 Europe/Berlin)
Resource type: Book
Languages: englisch
ID no. (ISBN etc.): 978-0-89503-839-5
BibTeX citation key: Yu2015
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Categories: General
Keywords: Didaktik und Pädagogik, Historischer Überblick, Kommunikation, Propaganda, Sachcomics
Creators: Yu
Publisher: Baywood (Amityville)
Views: 157/157
Views index: 69%
Popularity index: 17.25%
Abstract
The Other Kind of Funnies refutes the mainstream American cultural assumption that comics have little to do with technical communication—that the former are entertaining (in a low-brow sense) and juvenile, whereas the latter is practical and serious (to the point of stuffiness). The first of its kind, this book demonstrates the exciting possibilities of using comics in technical communication. It defines comics as a medium and art form that includes cartoons, comic strips, comic books, and graphic novels; provides conceptual and historical backgrounds on comics; and discusses the appeals and challenges of using comics-style technical communication. More specifically, it examines comics-style instructions, educational materials, health/risk communication, and political/propaganda communication. The author argues that comics-style technical communication encourages reader participation, produces covert persuasion, facilitates intercultural communication, benefits underprivileged audiences such as children and readers of lower literacy, and challenges the positivist view of technical communication. An abundance of comics-style technical communication examples, carefully selected from across cultures and times, demonstrates the argument. While the book proposes that comics can create user-friendly, visually oriented, engaging, and socially responsible technical communication, it is also quick to acknowledge the limitations and challenges of comics-style technical communication and provides heuristics on how to cope with them. The Other Kind of Funnies is unique in its interdisciplinary approach. It focuses on technical communication but speaks to design, cultural and intercultural studies, historical studies, and to some extent, education, politics, and art.

Table of Contents

Introduction: The Other Kind of Funnies: Comics in Technical Communication (1)

1. Defining Comics for Technical Communication (13)
2. Brief History of Comics (23)
3. Appeal of Comics-Style Technical Communication (45)
4. Limitations and Challenges of Comics-Style Technical Communication (67)
5. Instructional Comics (95)
6. Development Comics (135)
7. Educational Comics (177)
8. Propaganda Comics (219)
9. Where Do We Go From Here? (249)

Index (253)


Added by: joachim  Last edited by: Deleted user
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