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Shiraishi, Saya S. "Doraemon Goes Abroad." In: Japan Pop! Inside the World of Japanese Popular Culture. Hrsg. v. Timothy J. Craig. Armonk: M. E. Sharpe, 2000, S. 287–308. 
Resource type: Book Article
Languages: englisch
BibTeX citation key: Shiraishi2000a
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Categories: General
Keywords: "Doraemon", Abiko. Motoo, Comic-Industrie, Fujiko Fujio, Fujimoto. Hiroshi, Interkulturalität, Intermedialität, Japan, Kinder- und Jugendcomics, Manga
Creators: Craig, Shiraishi
Publisher: M. E. Sharpe (Armonk)
Collection: Japan Pop! Inside the World of Japanese Popular Culture
Abstract
Doraemon is the bright blue cat with the magic pocket full of high-tech gadgets, and the star of the best selling comics/animation series in Japanese history. This chapter examines the reasons for Doraemon's international popularity, particularly in other Asian countries. The author discusses the appeal of core Doraemon themes, such as kids' empowerment and technology as friend to man, and describes the role that the “image alliance” among artists, publishers, television studios, and character merchandising companies plays in the dissemination of Japanese pop culture abroad.
  
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