Bonner Online-Bibliographie zur Comicforschung
Bonn Online Bibliography of Comics Research

WIKINDX Resources

Ginman, Mariam und Sara von Ungern-Sternberg: "Cartoons as information." In: Journal of Information Science 29 (2003), S. 69–77. 
Resource type: Journal Article
Languages: englisch
Peer reviewed
DOI: 10.1177/016555150302900109
BibTeX citation key: Ginman2003
View all bibliographic details
Categories: General
Keywords: Kognition, Wirkung
Creators: Ginman, von Ungern-Sternberg
Collection: Journal of Information Science
Abstract
Today the impact of cartoons has a new status in social communication research. Animation has gained a new and wider use, especially in situations where it is important to get the message through and have it internalized, e.g. in marketing and learning. The present study examined whether internal messages presented with humour and in the form of cartoons have a greater impact power than traditional messages among the employees in an organization. The object was to study whether the messages in the form of comic cartoons were better noticed by the employees, whether they were received to a higher degree and whether they more efficiently achieved the desired effect among the employees.
  
wikindx 5.3.2 ©2018 | Total resources: 11525 | Username: -- | Bibliography: WIKINDX Master Bibliography | Style: Comicforschung-Bibliographie Stil (CFB) | Database queries: 43 | DB execution: 0.25853 secs | Script execution: 0.27126 secs

PHP execution time: 0.01154 s
SQL execution time: 0.25853 s
TPL rendering time: 0.00119 s
Total elapsed time: 0.27126 s
Peak memory usage: 1.3006 MB
Memory at close: 1.2638 MB