Bonner Online-Bibliographie zur Comicforschung
Bonn Online Bibliography of Comics Research

WIKINDX Resources

Ginman, Mariam und Sara von Ungern-Sternberg: "Cartoons as information." In: Journal of Information Science 29 (2003), S. 69–77. 
Added by: joachim (04 Oct 2009 17:45:56 Europe/Berlin)   Last edited by: joachim (04 Oct 2009 17:47:27 Europe/Berlin)
Resource type: Journal Article
Languages: englisch
Peer reviewed
DOI: 10.1177/016555150302900109
BibTeX citation key: Ginman2003
Email resource to friend
View all bibliographic details
Categories: General
Keywords: Kognition, Wirkung
Creators: Ginman, von Ungern-Sternberg
Collection: Journal of Information Science
Views: 9/281
Views index: 1%
Popularity index: 0.25%
Today the impact of cartoons has a new status in social communication research. Animation has gained a new and wider use, especially in situations where it is important to get the message through and have it internalized, e.g. in marketing and learning. The present study examined whether internal messages presented with humour and in the form of cartoons have a greater impact power than traditional messages among the employees in an organization. The object was to study whether the messages in the form of comic cartoons were better noticed by the employees, whether they were received to a higher degree and whether they more efficiently achieved the desired effect among the employees.
Added by: joachim  Last edited by: joachim
wikindx 5.7 ©2018 | Total resources: 11704 | Username: -- | Bibliography: WIKINDX Master Bibliography | Style: Comicforschung-Bibliographie Stil (CFB) | Database queries: 50 | DB execution: 0.24647 secs | Script execution: 0.25864 secs

PHP execution time: 0.01097 s
SQL execution time: 0.24647 s
TPL rendering time: 0.00120 s
Total elapsed time: 0.25864 s
Peak memory usage: 1.3223 MB
Memory at close: 1.2720 MB