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Kinsella, Sharon: "Changes in the social status, form and content of adult manga, 1986–1996." In: Japan Forum 8 (1996), S. 103–112. 
Added by: joachim (30 Sep 2010 11:23:53 UTC)   
Resource type: Journal Article
Languages: englisch
Peer reviewed
DOI: 10.1080/09555809608721560
BibTeX citation key: Kinsella1996
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Categories: General
Keywords: Japan, Kulturindustrie, Manga, Soziologie
Creators: Kinsella
Collection: Japan Forum
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Abstract
During the 1960s the Japanese manga medium grew rapidly and transformed from a radical youth culture into a new national medium. Manga provided a public space for the communication of taboo interests and desires and often dissident political attitudes which could not be expressed elsewhere in Japanese society. The manga industry exhibited a distinctive ‘populism’ and actively recruited young manga artists from all sections of society in contradiction to the dominant social mechanisms of educational meritocracy and promotion by gender and seniority. The sociological and political accessibility of manga is both the reason for its continued dynamism and popularity and for its historically low and controversial status in Japanese society.
Since the mid-1980s however, a new genre of realist adult manga, targeted at mature male readers, has been pioneered from within the manga industry. This has often transmitted conservative political and social ideals which support, rather than invert, national ideology and ‘traditional’ social ideals. And, at the same time, certain adult manga have been promoted to the status of recognised ‘national culture’ (bunka) or art, by national educational and cultural institutions. Manga have begun to appear in art galleries; many serious non-fiction works have been produced in manga form.
The change in the status, form, and content of adult manga indicates an organisational shift within Japan.
Added by: joachim  
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