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Gan, Sheuo Hui: "To Be or Not to Be – Anime. The Controversy in Japan over the “Anime” Label." In: Animation Studies <http://journal.animatio ... over-the-“anime”-label/> (19. Apr. 2011) 
Resource type: Web Article
Languages: englisch
Peer reviewed
BibTeX citation key: Gan2010a
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Categories: General
Keywords: Animation, Definition, Japan, Randformen des Comics
Creators: Gan
Collection: Animation Studies
Attachments   URLs“anime”-labe ...
Outside Japan, anime is mainly used as a term referring to animation made in Japan. Inside Japan though, the word “anime,” an abbreviated pronunciation of animation in Japanese has been used widely as an abbreviation for all animation. However, despite the escalating popularity and attention in the worldwide media, the meaning and usage of the term is still ambiguous and is not employed with a uniform meaning. There are a number of people, especially in Japan, who persist in differentiating the meaning of anime and animation, arguing that anime is just a part of the bigger genre of animation. They assert that not all animations produced in Japan are anime, emphasizing the distinctive character and meaning of the works that do not conform to the existing popular anime image. How works are labeled, whether as anime or animation, does seem to matter. This issue within Japan is important, as it reveals the heterogeneous understandings and expectations of contemporary animation in Japan. This paper explores this controversy about labeling through investigation of the varying usage and reception of the anime label among Japanese animators and major animation related associations in Japan.
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