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Suparman, Michie Akahane: An Investigation into Audience Perception of Mononoke Hime. Construction and reconstruction of contemporary Japanese identity. Master of Arts (Thesis), University of New South Wales, School of Modern Language Studies 2006 (132 S.). 
Added by: joachim (03 Jun 2011 22:50:09 UTC)   
Resource type: Thesis/Dissertation
Languages: englisch
BibTeX citation key: Suparman2006
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Categories: General
Keywords: Animation, Gender, Japan, Miyazaki. Hayao, Psychologie, Randformen des Comics, Rezeption, Statistik
Creators: Suparman
Publisher: University of New South Wales (Sydney)
Views: 3/171
Views index: 1%
Popularity index: 0.25%
Attachments   URLs   http://handle.unsw.edu.au/1959.4/26975
Abstract
This exploratory study follows existing theory and analysis of mass media product and its audience analysis. It aims to analyse how audience members utilise a popular anime in Japan for their construction and reconstruction of sense of self, which is referred to as socialisation. Academic research has increasingly shed light on audience members’ socialisation by utilising mass media products in encompassing academic fields such as media studies, communication studies and cultural studies. It is widely agreed that the content of mass media products play a significant role in their socialisation. This study takes up a Japanese anime, Mononoke Hime as a sample case for investigating audience members’ socialization. Through the analysis of reactions of audience members to Mononoke Hime, it will be investigated how audience members interpret the anime reflecting one’s experience in the society relating the experience to the content of Mononoke Hime. It will be clarified that the audience members of the anime construct and reconstruct their sense of self, morals and values in the society, that is, they utilize the anime as a facility for their socialization. The data of this study are collected comments which are compiled in a published magazine and private comments posted on Internet sites. 133 comments in the magazine and 32 comments on Internet sites are selected for the analysis. The data were analysed by two analytical approaches. The first analysis is to see how the consulted viewers established their relationship with the anime, while the second analysis is to see how the viewers depicted and interpreted the content of the anime. This study concluded that the consulted audience members show high level of ideological involvement with the anime; they depict parts of the anime relating to their experience in the real life and talk the anime seriously rather than playfully enjoy it as an entertainment. By analysing the comments of consulted audience members, it is also revealed that the audience members take characters of the anime as a role model both in cross gender and gender based ways.

Table of Contents

Abstract (i)
Acknowledgements (iii)
Table of Contents (iv)
List of Tables (vii)

Chapter 1: Introduction (1)
1.1 Research background (1)
1.2 Need for the study (5)
1.3 Purpose of the study (6)
1.4 Research questions (7)
1.5 Limitation of the study (8)
1.6 Overview of the Chapters (9)

Chapter 2: Literature Review (11)
2.1 Overview (11)
2.2 The meaning of Anime for the contemporary Japanese (11)
2.2.0 Preamble (11)
2.2.1 Contemporary Japanese Anime: setting the scene (12)
2.2.2 Meaning of anime for the contemporary Japanese (15)
2.3 Comments on Mononoke Hime (21)
2.3.0 Preamble (21)
2.3.1 An outline of issues in Mononoke Hime (22)
2.3.2 Criticisms and appraisals of Mononoke Hime (26)

Chapter 3 Research Methodology (34)
3.1 Introduction (34)
3.2 Theoretical background (35)
3.2.0 Preamble (35)
3.2.1 Text analysis of mass media products (35)
3.2.2 The Encoding/Decoding model (37)
3.2.3 Audience analysis in relation to the audience’s interpretation (41)
3.3 Data collection method for the analysis of the audience’s interpretation (52)
3.3.1 Preamble (52)
3.3.2 Comments posted on Internet sites (53)
3.3.3 Selected data from published kansoobun (感想文 Viewers’ comments) (55)
3.3.4 Age groups for this analysis (59)
3.4 The analytical framework for audience’s interpretation (60)
3.5 Validity and reliability (64)
3.6 The choice of the topic and subjectivity (65)
3.7 Summary (66)

Chapter 4 Analysis of interpretations of Mononoke Hime (68)
4.0 Preamble (68)
4.1 Audience members’ relationships to Mononoke Hime (68)
4.1.1 Distribution of comments (68)
(1) Referential comments (70)
(1-1) Cognitive comments (70)
(1-2) Real Keying comments (72)
(1-3) Play Keying comments (72)
(2) Critical comments (73)
(2-1) Aesthetic comments (75)
(2-2) Criticism comments (75)
(3) Personal (75)
4.1.2 Summary (76)
4.2 Depictions and interpretations of the film by the audience members (77)
4.2.0 Preamble (77)
4.2.1 Referential comments (78)
4.2.1.1 Cognitive comments (78)
(1) Group 1: Relationship of human beings and natural environment (79)
(2) Group 2: Life and lifestyle (82)
(2-1) Reflection on one’s life (83)
(2-2) Hope and/or encouragement for living (84)
(3) Group 3: Change of scenes in the film (84)
(4) Group 4: Other (85)
(5) Summary (86)
4.2.1.2 Real Keying comments (87)
(1) Value-Free comments (87)
(1-1) Comments on the characters (89)
(1-1-1) Comments on Feelings about the characters (89)
(1-1-2) Comments on Roles of the characters (92)
(1-2) Comments on other scenes (94)
(2) Normative comments (95)
(2-1) Normative comments on the characters (96)
(2-2) Normative comments on the last scene and other scenes (101)
(3) Summary (102)
4.2.1.3 Play Keying comments (103)
4.2.2 Critical comments (104)
4.2.2.1 Aesthetic comments (104)
4.2.2.2 Criticism comments (105)
(1) Appreciation of the anime (107)
(2) Characteristics of the film (107)
(3) Contrast/comparison with other films (109)
(4) Negative appraisals (111)
4.2.3. Personal comments (113)
4.3 Summary of findings (114)

Chapter 5 Conclusion (116)
5.0 Preamble (116)
5.1 Answers to Research Questions (116)
5.2 Issues coming out of the data and recommendations for further research (119)

Bibliography (121)
Appendices (129)
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