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Kacsuk, Zoltan: "Subcultural entrepreneurs, path dependencies and fan reactions. The case of NARUTO in Hungary." In: Intercultural Crossovers, Transcultural Flows. Manga/Comics. Hrsg. v. Jaqueline Berndt. (Global Manga Studies, 2.) Kyoto: International Manga Research Center, Kyoto Seika University, 2011, S. 17–32. 
Resource type: Book Article
Languages: englisch
BibTeX citation key: Kacsuk2011a
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Categories: General
Keywords: "Naruto", Fankultur, Japan, Kishimoto. Masashi, Manga, Ungarn
Creators: Berndt, Kacsuk
Publisher: International Manga Research Center, Kyoto Seika University (Kyoto)
Collection: Intercultural Crossovers, Transcultural Flows. Manga/Comics
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Through examining the Hungarian introduction of the franchise NARUTO (En. & Hu.: Naruto) I wish to draw attention to the way subcultural producers can play an important part in the way subcultural and fan markets develop, and to highlight the often overlooked role these actors play in both the creation and reproduction of subcultures, and fandom and the mediation of cultural products.
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