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Martinec, Radan und Andrew Salway: "A system for image–text relations in new (and old) media." In: Visual Communication 4.3 (2005), S. 337–371. 
Resource type: Journal Article
Languages: englisch
Peer reviewed
DOI: 10.1177/1470357205055928
BibTeX citation key: Martinec2005
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Categories: General
Keywords: Intermedialität, Kognition
Creators: Martinec, Salway
Collection: Visual Communication
Abstract
This article presents a generalized system of image-text relations which applies to different genres of multimodal discourse in which images and texts co-occur. It combines two kinds of relations – the relative status of images and text, and how they relate to one another in terms of logico-semantics. Every instance of an image-text combination in the data sample is described by a selection of features from the system. The units of images and text between which the relations obtain are identified and the realizations of the logico-semantic and status relations are specified, both for the human analyst and a machine. Two application scenarios are discussed. The system should be useful for distinguishing between image–text relations for (genuinely) new and old media.
  
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