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Cheng, Kevin: See What I Mean. How To Use Comics to Communicate Ideas. New York: Rosenfeld, 2012. (218 S.) 
Added by: joachim (21 Feb 2013 14:16:49 UTC)   Last edited by: joachim (09 Jun 2013 12:10:42 UTC)
Resource type: Book
Languages: englisch
ID no. (ISBN etc.): 1-933-820-27-6
BibTeX citation key: Cheng2012
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Categories: General
Keywords: Anleitung, Sachcomics
Creators: Cheng
Publisher: Rosenfeld (New York)
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Views index: 3%
Popularity index: 0.75%
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Abstract
Comics are a unique way to communicate, using both image and text to effectively demonstrate time, function, and emotion. Just as vividly as they convey the feats of superheroes, comics tell stories of your users and your products. Comics can provide your organization with an exciting and effective alternative to slogging through requirements documents and long reports. In See What I Mean, Kevin Cheng, OK/Cancel founder/cartoonist and founder of Off Panel Productions, will teach you how you can use comics as a powerful communication tool without trained illustrators.

This book will help you:

  • Learn a method to document your organization’s work, ideas and vision in a way that any project teammate, customer or manager will readily understand and consume
  • Put the “story” back in “storyboarding” and really describe the user experience from the users’ perspective
  • Include the use of comics in the product development life cycle to prevent wasted time and resources spent building the wrong product
  • Use comics as a way to engage users early and solicit their feedback
  • Sell the value of the method to the rest of your organization
  • Discover the properties of the comics medium that make them so much more than either words or pictures

In See What I Mean, Kevin will walk you step by step through the process of using comics to communicate, and provide examples from industry leaders who have already adopted this method.

Table of Contents

How to Use This Book (iv)
Frequently Asked Questions (vi)
Foreword (x)
Introduction (xiii)

1. Comics?! (1)

2. Properties of Comics (13)
Comics Around the World (17)
Comics for Young and Old (18)
Comic Formats (18)
Anatomy of a Comic (19)
The Four Properties of Comics (20)
Summary (36)

3. You Don’t Need to Be an Artist (37)
Getting a Lot for a Little (41)
People Are People (43)
Faces (47)
Settings and Objects (49)
Summary (54)

4. What’s Your Comic About? (55)
The Comic Creation Process (58)
The Example: Square (60)
Goals of Your Comic (61)
The Length of Your Comic (62)
The Audience for Your Comic (68)
Selecting a Representative Use Case (70)
Summary (76)

5. Writing the Story (77)
A Crash Course in Scriptwriting (82)
Setting (83)
Characters (86)
Dialogue (87)
How You Tell the Story (94)
Writing the Square Script (98)
Summary (102)

6. Laying Out the Comic (103)
Composition (108)
Perspective (112)
Flow and Progression (123)
Laying Out the Square Script (124)
Summary (130)

7. Drawing and Refining (131)
Reference Materials (136)
Templates (144)
Comic Creation Software (146)
Online Creation Tools (148)
Summary (152)

8. Applying Comics (153)
Communicating Vision (156)
A Great Starting Point (160)
Validating Ideas (161)
Read It Twice (161)
Solicit Feedback (162)
Feedback on Comic vs. Concept (162)
Market Your Product (164)
An Alternative Medium (165)
Summary (168)

9. Breaking Down the Barriers (169)
Understand Your Audience (173)
Sell the Time Savings (174)
It’s All About Framing (176)
It Gets Attention (177)
Everybody’s Doing It (178)
Summary (180)

10. Wrapping Up (181)

Appendix: Useful Templates and References (187)
Interesting Comic Panels (188)
Gesture Dictionary (190)
Facial Expression Dictionary (191)

Index (193)
Acknowledgments (200)
About the Author (202)


Added by: joachim  Last edited by: joachim
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