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Nobuoka, Jakob: Geographies of the Japanese Cultural Economy. Innovation and Creative Consumption. (Geografiska regionstudier, 83.) Uppsala: Uppsala Universitet, 2010. (94 S.) 
Added by: joachim (12 Apr 2013 10:39:57 UTC)   
Resource type: Book
Languages: englisch
ID no. (ISBN etc.): 978-91-506-2140-2
BibTeX citation key: Nobuoka2010
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Categories: General
Keywords: Fankultur, Japan, Manga
Creators: Nobuoka
Publisher: Uppsala Universitet (Uppsala)
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Views index: 6%
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Attachments   URLs   http://urn.kb.se/r ... :se:uu:diva-128823
Abstract
What is the role of the consumer in the contemporary cultural economy? Where are cultural economy innovations and competitiveness created? This thesis aims to provide tentative answers to these questions by focusing on some illustrative examples from the Japanese cultural economy. However, rather than primarily describing firm strategies or industrial dynamics, emphasis is put on the places and practices of users. The thesis is based on a series of qualitative studies carried out between 2007 and 2009. In these studies various forms of interaction between consumption, innovation and space are highlighted. In the first article, media mix is analyzed. Media mix is the space in which media, images and narratives interact: a space where the user contributes to the introduction of new innovation into already existing concepts, and thereby, plays a crucial role in creating the mix. In the second article, the Akihabara district in Tokyo is analyzed. This is a place where consumers enable high-technology and popular culture to merge and where new trends and consumer cultures are created. In the third article, the mega event Comiket is analyzed. Comiket is a market for amateur artists involved in Japanese popular culture. It is a space where plagiarism and provocation by mainstream Japanese popular culture are driving factors for creativity. The thesis concludes by suggesting that the role of the consumer needs to be further emphasized in research on the cultural economy, as many users are active innovators, and create trends and practices that shape global consumer cultures.

Table of Contents

Preface (v)

Sammanfattning (Summary in Swedish) (ix)
Japansk kulturell ekonomi. Geografiska aspekter på innovation och kreativ konsumtion (ix)

要旨 (Summary in Japanese) (xi)
日本の文化経済に関する地理学的考察: イノベーションと創造的 消費に着目して (xi)

1. Introduction (17)
1.1. Aims and Research Questions (20)
1.2. Structure of the Thesis (20)

2. Theory: Culture, Economy and Consumption (22)
2.1. Introduction (22)
2.2. The Cultural Economy (24)
2.2.1 The Culturalization of Economy (24)
2.2.2. The Cultural Industries (28)
2.3. Geographies of Innovation (30)
2.3.1. Innovation and the Study of Economy (31)
2.3.2. Localized Learning (31)
2.3.3. User and Consumer (34)
2.3.4. User Innovation (34)
2.3.5. Consumption and Consumer Creativity (36)
2.4. Place and Space (38)
2.5. Towards a Contextual Approach to Economies of Culture (39)
2.5.1 Pragmatism as a Critique (40)
2.5.2. Value Creation in the Cultural Economy (41)
2.6. Summary (45)

3. Methodology (47)
3.1. Introduction (47)
3.2. What is Method? (48)
3.3. Understanding Economy (49)
3.4. Phenomenology (51)
3.4.1. Geography and Phenomenology (52)
3.4.2 The Phenomenology in this Thesis (53)
3.5. The Methods Applied (55)
3.6. From Experience to Text (58)
3.6.1. Pragmatism and Findings (59)
3.6.2. Field Studies in Japan (59)
3.6.3 A Comparison of the Articles (61)
3.7. Summary (62)

4. Empirical Context: The Economic History of the Japanese Cultural Economy (63)
4.1. Introduction (63)
4.2. The Japanese Modern Economy in Relation to the Cultural Industries (64)
4.3. Cultural Industries in Japan: Manga and Video Games (67)
4.3.1. Manga (67)
4.3.2. Video Games (68)
4.4. Characteristics of the Japanese Cultural Industries (70)
4.5. Otaku: The Sophisticated Users of Japanese Cultural Industries (72)
4.5.1. Lead Users (73)
4.5.2. The Otaku Culture and the Otaku Market (74)
4.6 Summary (77)

5. Summary of Findings and Conclusion (78)
5.1. Overall Findings of the Thesis (78)
5.2. Summary of the Articles (81)
5.3. Implications of the Thesis (82)

References (84)


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