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Schilperoord, Joost: "Raising the Issue. A Mental-Space Approach to Iwo Jima-Inspired Editorial Cartoons." In: Metaphor and Symbol 28.3 (2013), S. 185–212.
Added by: joachim (23 Aug 2013 17:04:26 UTC)
|Resource type: Journal Article
BibTeX citation key: Schilperoord2013
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Keywords: Karikatur, Kognition, Randformen des Comics, Rhetorik
Collection: Metaphor and Symbol
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This article examines the structure and processing of editorial cartoons appropriating Joe Rosenthal’s famous Iwo Jima photograph in view of the theory of conceptual blending (Fauconnier & Turner, 2002). The main claim argued is that Blending theory accounts for complex processes of meaning constructing provoked by editorial cartoons that invoke several conceptual domains to define and evaluate their topic, Iwo Jima cartoons being cases in point. The second section introduces the relevant aspects of Blending theory: mental spaces and types of blending networks. The third section addresses the Iwo Jima image as one particular input space; a moral criterion to which the selected sociopolitical topic of the cartoon is compared and judged. The fourth section isolates four types of graphic operations blending the Iwo Jima image with topical entities. The fifth section demonstrates how various kinds of blends give rise to either positive or negative evaluations. The final section argues that the study’s scope of application extends to any kind of multi-domain cartoon, not just those addressed in this article.