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Bourdaa, Mélanie: "‘Following the Pattern’. The Creation of an Encyclopaedic Universe with Transmedia Storytelling." In: Adaptation 6.2 (2013), S. 202–214.
|Resource type: Journal Article
BibTeX citation key: Bourdaa2013
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Keywords: "Beyond the Fringe", Fankultur, Intermedialität, Narratologie, Serialität, TV, USA
In a television (TV) environment in mutations, producers create narrative strategies in order to engage viewers in their story arcs. One of those strategies is coined Transmedia Storytelling by Henry Jenkins. The aim is to provide a story world scattered on multiple media platforms, each piece offering an entry into the universe. This article deals with the notion of transmedia storytelling, how it is produced and how fans engage in this production strategy. Taking the American TV show Fringe as a case study, I will explain the production and reception of the mechanics of this narrative strategy.
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